PRIOR LAKE, MN – May 13, 2022 Patriot Media & Marketing Services, a motorsports focused, full service firm, today announced that it has become the agency of record (AOR) for Treyten Lapcevich, driver of the 22 Racing owned FBM / Qwick Wick / RGC Sports No. 20 in the NASCAR Pinty’s Series.
Lapcevich has joined Patriot to help grow his brand and elevate his presence in the contentious world of Motorsport through an innovative style of social media campaigns.
Additionally, Patriot will be taking on management of Lapcevich’s efforts in finding ride opportunities and funding for select events in the United States.
“I’m excited to join Grant and his team at Patriot for the upcoming season in an effort to bring my racing career to the next level,” Lapcevich said. “I can’t wait to see what we can accomplish in 2022 running full-time in the NASCAR Pinty’s Series once again, as well as in select late model races across North America”.
“Having Treyten come on board as a client is really quite special. He is truly one of the top prospects in both the US and Canada, and just having someone under our umbrella with both the talent and tenacity of a potential superstar is a goal we’ve worked hard to attain. We look forward to being able to help push Treyten towards his reaching his full potential as a driver through our marketing program and brand management,” said Grant Brown, CEO of Patriot Media & Marketing Services.
Lapcevich enters his second season as both a full time driver in the NASCAR Pinty’s Series and for Scott Steckly’s 22 Racing. In 2021, he competed in all 10 races in the Pinty’s Series, finishing fifth in the final points standings and securing Jostens Rookie of the Year honors. He was often near the front of the field, securing 4 pole awards, 5 Top-5s, 7 Top-10s, while leading 309 laps and earning a best finish of second at Delaware Speedway.
The 18 year old Grimsby, ON native started off his 2022 season early, running with the PASS National Tour at Hickory Motor Speedway in twin 150 lap features, bringing home 6th and 15th place finishes, respectively. He has set his sights on a few more races outside of his native Canada in both Outlaw and Pro Late Models at tracks such as Plymouth, Nashville Fairgrounds, Winchester, and 5 Flags Speedway.
Patriot Media & Marketing Services was founded in 2018 by freshly graduated high school student Grant Brown. With the help of a few key additions over the past four years, the team at Patriot has diligently created a professional environment with the personal touch of a hometown business. With clients in Colorado, Minnesota, Wisconsin, and now Ontario, the now 21 year old Brown looks to help bring a new style of marketing and brand management to the table in the world of Motorsport with a team boasting over 30 years of involvement in the industry.
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